How Audi is bringing creativity to marketing effectiveness
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its communications.
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https://tampafloridabusiness.tumblr.com/post/183538671691
source https://marketingfile.blog/2019/03/how-audi-is-bringing-creativity-to-marketing-effectiveness/
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