A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. Is the merging of marketing and PR functions diluting PR’s credibility?
Read the full article at: www.prdaily.com
The post Study: Consumers see PR and marketing as interchangeable appeared first on World Consulting Group.
source https://www.worldconsultinggroup.com/study-consumers-see-pr-and-marketing-as-interchangeable/
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